Quality Score & Related Matrices

  • Search keywords

We'll be talking about the quality score. And we'll be seeing how well this quality score is present in our Google Ads account. Right now you can see that I'm logging into my Google Ads account. And what we have to do basically is we have to go to this left side panel, then we have to go to this search keywords section over here, which is present, right under this keyword section. Once you reach this keyword, what you have to do is basically, you just have to click on this and you have to move yourself to this search keyword section right. And then what you will be seeing is, you will be seeing the different list of keywords which are there in this complete account in all the campaigns right, just because we have not basically we have not selected any specific campaign. So what we can actually do is we can actually target keywords or search keywords within our campaign itself, right we can go to campaign and ad group and then within our group, we can go to keywords, and we can now figure out the keywords from there also we can reach to different keywords campaign wise or ad group wise from there also, or if we want to see all the keywords of all the campaigns that we can do like this also as we did right. So, we have two methods. Now, what we have to do is suppose you are seeing different keywords over here, now you have to come to this site and crawl it to write somehow it will crawl it to write what you will identify is quality score is present over here, right. And what you can see over here is the quality score is basically out of 10 right.

  • Quality score


So once I click on this quality score what we are going to see is there are different keywords on each keyword is having a unique quality score, which means that now an important point comes into play, which is like each and every key word is having a separate quality score quality score is there for the keywords right quality score is there with respect to keywords only. So whenever you are studying keywords, you have to study quality score All right. Now what does this actually mean and how do they actually work? Let me explain, suppose there is a user who comes to Google and types something to make a query right, that query is basically a keyword for you. And now if that keyword if that keyword is present in your ad group like this, suppose if this one is the keyword, which is typed by searcher over there in Google search, right, and then this keyword is also present in your ad group, this keyword is there in your targeting, right, it's there in your ad group. And now this keyword is also there in your ad copy. And this keyword or the intent of this keyword is also there on your landing page, right where the user will be redirected after clicking your search ad. So now, what happens over here is highly relevant, right? Because the key word that searchers are looking for is there in your ad group, it is there in your ad copy, it is there in your landing page, which means that everything is very much relevant. Everything is up to the mark, everything is how Google guides us or everything is like according to Google guidelines. So in this case, our quality score will be better, right? So whenever there is high relevancy whenever Google finds that, okay, this specific keyword that people are bidding on or that this specific advertiser is bidding on, if it is relevant to users query, if it is relevant to the other places, where keywords are basically present, Google will give you a higher quality score, this is how it actually works, Google will give you a higher quality score and that thing we also discussed in previous blog that if you are having a good quality score, which means that if you are if you are putting low bid also then there are high chances that you will get good positions in the search engine result page. So, this is how it actually works, we know that the formula for ad rank is equal to quality score multiplied by quality score multiplied by bidding. So if your quality score is five and your bidding is let's say your bidding is rupees 10 What will be your ad rank it will be like 50 right simple mathematics. Now, if you have a very good quality score now, if you have a very good quality score, let's say you have a quality score of 10 now if you are putting 5 rupees also you can easily reach 50 right. So if you are putting five rupees or six rupees, let's say if you are putting 6 rupees over here, so you are just putting 60% of what you were putting before like when you are putting a bit of rupees 10. And there was a quality score assigned to your keyword which was like five, then at that particular time your particular ad rank was 50 with respect to this specific keyword, let's say this specific keyword is in digital marketing or digital marketing course. But just because you were not able to figure out the relevancy just because you are not able to maintain the relevancy your quality score basically dropped down to five right? But now here is the case where your


keyword is a digital marketing course but this keyword is relevant. There is relevancy in all aspects. So in this specific case, your quality score is like, good, right? It's 10 out of 10. So, if you are putting your bid at like six rupees, then only then also you will be able to get a good ad rank right. So, this is how this quality score is going to help you. So, the first point which we have to keep in our mind is that quality score is related with keywords right. So, where we are going to find the quality score, we are going to find in the keywords report how our keywords are basically performing. So, whenever there is an auction, whenever there is an auction right your keywords get a quality score and then there is a bidding which you have already assigned with your keywords and those together makes the ad rank and it actually decides where your ad is going to land right. So, along with quality score along with quality score there are other metrics also there are other important points also that are basically taken into consideration while giving you rank right. So, the first one is landing page experience, how is your landing page right, how relevant is your landing page, how perfect is your landing page then there is ad relevance, there is ad relevance also right. So, you are having all these different other matters also, which are very much related to quality score kind of thing. So you are having a landing page landing page thing over here and then you are having ad relevance over here.

  • Expertise CTR


You are having ad relevance over here you are having expected CTR over here. What is this expected CTR expertise? CTR means that okay, if your ad is showing up in the search result, what is the expected CTR? What will be the expected Ctr. So it comes from your past ads, right? It comes from your past data, that okay, what kind of ads you designed before and how they were performing earlier. So if your CTR earlier was good, or if your are sort of the account structure or the ad group structure was good earlier, then there are high chances that your expected CTR in this specific case will also be good, right? So if you are expecting, CTR is good. If your ad relevance is good. And if your landing page experience is good, right? that will constitute one of one of the very important parts of your quality score. So these are the small factors which basically decide what score you will get in your quality quality score, a metric right how much you will score in your quality score. So that's it that said that's all about the quality score. And we have already discussed the theory in the previous to now. It is basically the practical demonstration of where we are going to see the quality score.