What is off page optimization

 What is off page optimization

What is SEO 

• Definition of SEO: The process of refining your website using

1. On page SEO
2. Off page SEO
3. Technical SEO 

To index your website & rank successful by different search engines search engine optimization the best practices of increasing the quantity & quality of traffic to your website through organic search results.

What are key players

• Three keyplayersin SEO 

1. The search or audience: The people who are looking for security for your product & serious.
2. The search owner: Its goal is to optimize the website. (Means develop a SEO & user friendly website)
3. The search engine: Its goal is to index the website, understand what the website is about & make available to search with best results

What is SEO/ why do you need it

• Benefits of SEO 

1. For b2b & b2c is the best source of leads.
2. SEO leads with benefits that maximize user experience.
3. Seo leads give a higher conversion rate.
4. Closer ratio is high in SEO leads.
5. Seo is the best local business. 
6. Seo builds brand credibility & visibility to brand awareness.
7. Seo ensures that your website must be user friendly, seo friendly and update from time to time.
8. Seo is most effective & profitable in long term marketing strategies.
9. Seo helps to gain market share & completes all other marketing activities.
10. SEO is biggest source of organic & quality traffic.

What us serp (search engine results page)

To go search Google any thing whoever show result that is serp like some blog, video, images, map location, ads that is called serp

• Process of SEO 

1. Goals 
2. On page optimization 
3. Off page optimization 
4. Analysis

• Goals: There are 2 types of goal like types of goals and types of key performance indicators 

• Types of Goals 

1. Engagement 
2. Conversion 
3. Visibility 
4. Reputation 
5. Branding & credibility 
6. Closers

• Types of performance indicators

1. Organic traffic. 
2. Number of visitors.
3. Impressions and ctr
4. Views, Download & etc.
5. Leads 
6. Sales

• On page optimization:

Work on your website & follow Google algorithms & updates to make your website seo & user friendly

• Off page optimization:

Link building, link format, social Linking, off page, website, directory, portals, blog, apps and etc.

• Analysis:

Ise free or paid  analysis tools to review and progress your work.

Tools like : Google search console, Google analytics, ahrefs, semrush.

Types of SEO white hat SEO/ Black hat SEO/ Grey hat SEO

• Types of SEO

1. White hat SEO 
2. Black hat SEO 
3. Grey hat SEO

• White hat SEO

1. Only organic and ethical SEO activities are used in white hat SEO.
2. Must follow search engine guidelines 
3. White hat SEO technique is a must for best long lasting, sustainable rankings and results.
4. For building positive online reputation white hat SEO technique is a must.

• Technique of white hat SEO

1. Making SEO and user friendly websites according to the Google update and guidelines.
2. Technique website loading speed and response is a must.
3. Quality evergreen informative content gives best results.
4. Meta tag and description should be keywords rich and relevant to page content and url.
5. Keep site structure user friendly.
6. Point images and video must be relevant to page content.

• Black hat SEO 

• Disadvantage of black hat SEO 

1. This is a completely unethical process.
2. Volition of search engines guidelines and algorithms.
3. Black hat SEO can provide quick good results in the short term but not sustainable and long lasting.
4. Use of black hat SEO can get your domain black list and remove your website from search engines.
5. Point blackhead tactics are spamming tactics.
6. Point websites will be penalized for lifetime.

• Technique of black hat SEO 

1. Use of paid link 
2. Hidden texts in the website
3. Article spinning
4. Hidden links 
5. Cloaking 
6. Website over - optimization
7. Content scams
8. Link manipulation
9. Serp spam
10. Crooked website

• Grey hat SEO

The grey, very powerful and white and black mix version, people use both white hat seo 80%to 90% and black hat seo use 10%to 20% that is called grey hat SEO.

What is on page SEO and off page SEO & on page SEO activities and off page SEO activities

There are two types of SEO activities 

On page SEO and off page SEO

• What is on page SEO

On page optimization is very important for website

• What is Off page SEO

Any activity or effects taken outside of a website to improve its search engine rankings.

• Link formats ( internal & external links)

1. Uninformative 
2. Url link 
3. Topic link
4. keywords link

• Link building (inbounds links)

1. Bookmarking 
2. Classified 
3. Article & blog submission
4. Directory submission
5. Image submission
6. Business listings 
7. Documents, pdf & ppt submission
8. Profile creation 
9. Web 2.0
10. Guest posting

• Content marketing

• Social sharing

• Importance of off page SEO

Off - page SEO embodies any efforts taken outside of a website to improve its search engine rankings Such as social networking , brand mentioning , guest posting , building backlinks for a website or more.

Why is off-page SEO important? 

1. Search engines are getting more advanced day - by - day , due to this , search engines are constantly changing their search engine ranking algorithms as it changes ranking factors for providing users the qualitative data and as relevant as possible.

Some of the most common ranking factors for a search engine is the trust matrix of a website, relevancy of the content, and authority of a website or webpage, big off page ranking factors.

Links in the website are compulsory to rank higher in serps.  Outbound links increase the chances of appearing at the first page on Google. 

Many businesses don't rank because their website doesn't have proper page visibility.  Page visibility of a website to make sure that the website content is ranking.  Often websites don't rank because of off-page seo, this is due to absence of backlinks, social media mentions, bloggings.

So this is exactly why we need page seo.

SEO Audit Report

For

 (https://www.domain.com/)

This example of SEO Report 

• Meta Title: SEO SMO I Digital |  Paid Marketing company in Delhi Noida |  Gurgaon Suggestion: Meta Title Tag follows the Google Guidelines.  It has 71 Chars (according to Google Guidelines it should be 40 to 70).  
• Meta Description: Quick Media Solution is a great SMO |  SEO Digital |  Online Paid Marketing company in Delhi, known for providing possible services to their customers We are amongst the top Digital Marketing Company in Delhi NCR & Gurgaon.  offers digital marketing strategy services in janakpuri. 
• Suggestion: Meta Description Tag follows the Google Guidelines.  R has 277 Chars (according to Google Guidelines it should be 80 to 160).
• Sitemap.xml : Exist  Suggestion : It acts as a roadmap to tell search engines what content is available and how to reach it .  
• <Heading tag: Does Not Exist

Suggestion: Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text .  Should be ( < H2 > ) includes in your most important keywords 

• Blog Section: Does Not Exist .  Need to post on a regular basis.  Suggestion Blog sections are a great way to boost your SEO performance.  
• Custom 404 Page: Custom 404 Page exist
• Site Loading Time: Our website loading time is around 1.51 seconds and this is under the average loading speed which is 5 seconds .  
• Website Content: Need to Optimize Content according to the keywords 
• Social Media Presence: Website has associated social media accounts like Facebook Linkedin Twitter , Pinterest and need to remove google plus & need to instagram account. 

Suggestion: Need to do posting on regular basis on Facebook , Linkedin , instagram , Twitter and Pinterest .  

• Minification: Mary LowaScript , CSS files are not minified .
• Website Domain Authority: Need to improve , Website DA is 21 

Suppestion: Need to improve a by Optimizing website to rank top on SERP

• Website page authority: Need to improvement, website PA is 34
• Suggestion: Need to improve it by creating a Backline and optimizing the website.
• Backlinks Score: Total backlinks

Suggestion: Need to improve through optimizing the website with different SEO Techniques.  

• Broken Link:  Website has 7 broken links
• Domain Age:  2.476 days old Created on 2014-6-20 Expires on 2011-06-20 Updated on 2020-06-21 
• SSL:  Website have Secure Sockets Layer ( SSL ) 
• Favicon: Your page has specified a  favicon.  
• Need update on website author tag publisher tag .  revisit after tag and many more . 
• Total Index pages in google : 27 
• <AltTag>:  Most of the images on the website don't have an Alt attribute.

How to do seo audio of website & How to make website analysis report

• 3 Major Factors or Key Elements of an SEO Audit

1. Backend Factors such as hosting and indexing
2. Frontend factors such as content , keywords , and metadata .
3. Link Quality & Outside factors.

• Technical Audit

1. SSL
2. Loading Speed
3. Conical Error
4. Mobile Responsiveness
5. Inline CSS , Minification CSS , Javascript
6. Custom 404
7. Social Media Presence

• On - Page Audit

1. Meta Tags - Title , description , Slug
2. Heading Tags
3. Duplicate Content
4. Missing Alt Tags
5. Sitemap
6. Robots.txt
7. SEO Friendly URL
8. Broken Links
9. Google Analytics
10. Google Webmaster

• Off - Page Audit

1. How many Backlinks
2. Quality of Backlinks
3. High DA , PA , Low Spam Score
4. DA , PA , Spam Score
5. Alexa rank

For new Website =

1. Technical SEO ,
2. On - Page SEO

For Old Websites = 1. Technical SEO, 2. On-Page SEO, 3.  Off - Page SEO

Tools

1. https://seositecheckup.com/
2. https://gtmetrix.com/
3. https://www.seoptimer.com/
4. https://smallseotools.com/
5. https ://www.semrush.com/
6. https://ahrefs.com/
7. https://moz.com/free-seo-tools
8. https://www.alexa.com/siteinfo
9. https://error404.atomseo.com/
10. https://www.webconfs.  com/seo-tools/htaccess-301-redirect tool
11. https://www.rapidtables.com/web/tools/redirect-generator.ht ml

How to create Google search console

To search Google :Google webmaster show that website click go and make sign up in Google search console and click add property and select property type there two types 

1. Domain
2. Url prefix

You can select the url prefix and after verifying ownership with the website you can take the html tag and paste in your website and after go to the search console and click verify.

Google search console health

• Overview 

1. Performance
2. Url inspection

• Index 

1. Coverage 
2. Site maps

• Enhancements

1. Speed (experimental)
2. Mobile usability 

• security & manual action 

1. Manual actions
2. Security issues

Overview

• Performance: The performance will show results in graph and also show total click, total impressions, Average  CTR, Average position of your website is called performance.

• Url inspection: The url Inspection means your blog does not crawl in google you can go url inspection and paste your website url and after your website  show in Google that is called url inspection.

Index 

• Coverage: The coverage will show the error of your website and show Valid means your how many urls in your that valid and Excluded your focus only effort and valid only.

• Site maps: The site map is very important for your website. I will one your can go to make sitemap in that click go 

Enhancement

• Speed (experimental): The speed means see your website  on mobile and desktop. And one more website  see your website speed name : Try page speed insights

• Mobile usability: The Mobile show error and Valid 

Security & manual action 

• Manual actions: The means manual shows your website issue.

• Security: The means show  your website security issues .

Link: The link means show the external link, Internal link , and top link text. Link is very important for seo and rank in google top 10 site is called link .

How to get Google updates SEO tips and tricks.

I will be some website and you can go to click daily update news for SEO and make your website update. Like : Moz,search engine land, Search engine journal, and Search metrics is a very important website.

• Moz:

1. Search engine land
2. Search engine journal
3. Search metrics

What are broken links & Seo spam links, lost backlinks?

How to remove bad backlinks from website 

What are broken links: when developers url on your website and do not redirect and not remove url that other website of your url is called broken links.

What is lost link: A lost link means when you make links in other websites that have not been used for a long time because other websites developed then your link removes that website.

How to do social bookmarking for SEO & How to do social bookmarking submission in SEO

• Social bookmarking sites:

1. Tubler
2. Facebook
3. Intagram
4. Twitter
5. Pinterest
6. pocked
7. Reddit
8. Rubble
9. minds

• How to do blog submission in SEO free & blog submission site

1. http://www.addyourblog.com
2. http://www.blogdirs.com/ 
3. http://www.blogsdb.com  
4. http://www.bloghints.com 
5. http://www.blogratedirectory.com 
6. http://www.blogsthatfollow.com 
7. http://www.blogtoplist.com
8. http://carefullypicked.com 
9. http://www.ellysdirectory.com 
10. http://www.freeaddurl.org

• How to do image submission in SEO & image submission sites in SEO 

http://www.dayviews.com http://www.blujay.com http://www.iforce.co.nz http://www.photosig.com http://www.twitxr.com http://www.artlimited.net http://www.fotobabble.com http://www.woophy.com http://www.storeboard.com http://www.smugmug.com

• How to do Guest blog posting & What is guest posting in SEO 

1. https://www.expert-seo-training-institute.in/
2. https://blog.giganticlist.com/
3. https://articles.h1ad.com/
4. https://story.wallclassifieds.com/
5. https://article.classifiedsfactor.com
6. https://www.bloggersroad.com/
7. https://www.theguardian.com/
8. https://www.affi9.blogsport.com/
9. http://www.forbes.com/
10. https://www.elsevier.com/

• What is directly submission in SEO 

1. thehillel.org/
2. evolvingcritic.com/
3. pakranks.com/
4. a1webdirectory.org/
5. wldirectory.com/
6. 1websdirectory.com/
7. targetsviews.com/
8. linkaddurl.com/
9. 247webdirectory.com
10. greatlinksontheweb.com/

• How to do Classified submission in SEO off page SEO technique

1. https://www.freeadstime.org
2. https://www.wallclassifieds.com/
3. https://www.giganticlist.com/
4. https://www.advertiseera.com/
5. https://www.h1ad.com/
6. https://www.findermaster.com/
7. https://www.classifiedsfactor.com/
8. https://www.rectanglead.com/
9. http://www.global-free-classified-ads.com
10. http://www.tuffclassified.com

• How to do business listings in SEO & business listings website

1. freeadstime.org/
2. wallclassifieds.com/
3. giganticlist.com/
4. advertiseera.com/
5. h1ad.com/
6. findermaster.com/
7. classifiedsfactor.com/
8. rectanglead.com
9. foursquare.com
10. mapquest.com

• What is search engines submission in SEO

1. https://ziyuan.baidu.com/linksubmit/url
2. https://webmaster.yandex.com/site/indexing/reindex/
3. https://www.freewebsubmission.com/
4. https://viesearch.com/submit
5. http://www.secretsearchenginelabs.com/add-url.php
6. https://www.activesearchresults.com
7. http://www.exalead.com/search/web/submit/
8. https://www.entireweb.com/free_submission/
9. http://www.gigablast.com/addurl
10. http://www.exalead.fr/search/web/submit/

• How to do profile creation in SEO & profile creation sites for SEO

1. blog.giganticlist.com/
2. articles.h1ad.com/
3. story.wallclassifieds.com/
4. article.classifiedsfactor.com/
5. bloggersroad.com/
6. bookmax.net
7. 1look4.com
8. aeon.co
9. affiliated-business.com
10. aihitdata.com

• How to do article submission in SEO

1. blog.giganticlist.com/
2. articles.h1ad.com/
3. story.wallclassifieds.com/
4. article.classifiedsfactor.com/
5. bloggersroad.com/
6. seekingalpha.com
7. hubpages.com
8. ehow.com
9. biggerpockets.com
10. brighthub.com

What is Google news & Google news approval

• Benefits of listing website in Google News :

1. Brand Awareness
2. Traffic Increase
3. Increased Links
4. Added benefits from Google
5. Authority Status
6. Rapid article indexing
7. Better organic traffic
8. Increased Authenticity
9. Easy Accessibility
10. Less Efforts on Seo

• How to do ppt submission in SEO & document submission off page SEO

1. nyflip.com
2. freepdfhosting.com
3. slideonline.com
4. www.authorstream.com
5. www.e-booksdirectory.com
6. create.piktochart.com
7. data.axmag.com
8. docs.zoho.com
9. docsend.com
10. dokumen.tips
11. files.fm

• How to do web 2.0 submission & web 2.0 link building, web 2.0

1. blogspot.com
2. tumblr.com
3. wordpress.com
4. blog.fc2.com
5. deviantart.com
6. blogger.com
7. livejournal.com
8. goodreads.com
9. zoho.com
10. weebly.com
11. wix.com
12. box.com

• Forum posting & forum submission in seo

1. http://bathotel.free.fr/punbb
2. http://chessok.com/forum
3. http://codingforums.com
4. http://community.sitepoint.com
5. http://community.skype.com
6. http://forum.antp.be
7. http://forum.arduino.cc
8. http://forum.monstra.org
9. http://forum.notebookreview.com
10. http://forum.seopanel.in

• How to do infographic submission in SEO

1. http://www.seo-hacker.com/ Dofollow
2. http://www.seotechyworld.com/
3. http://www.shobhaponnappa.com/blog/
4. http://www.simplifytechnologyblog.com/
5. http://www.siouxcityjournal.com/
6. http://www.slymarketing.com
7. http://www.smartmarketerz.com/
8. http://www.socialtimes.com
9. http://www.stopdropandblog.com/
10. http://www.superbloggingtips.com/